Shelly possesses multiple disciplines including a degree in Architecture and an extensive career as a Retailer. He brought the first La Perla stores to the United States, operating stores on Rodeo Drive and New York City’s Trump Tower and The Plaza Hotel.

He has been a pivotal force in changing the face of retail in downtown New Orleans, leasing and merchandising South Market District, a mixed-use urban area located in Historic Warehouse District of New Orleans. Tenants include:

  • RYE 51 / Q CLOTHIER

  • Arhaus Furniture

  • Willa Jean (Besh Restaurant Group)

  • Company Burger

  • Magasin

  • Simplee Gourmet

Shelly is steadfastly attracting a new wave of tenants back to the Historic Canal Street, Downtown New Orleans. Tenants include:

  • Flagship True Religion Jeans

  • MAC Cosmetics

  • Vin Carre (Wine Market)

  • The Art of Shaving

He has consulted, merchandised and leased numerous notable and prestigious properties around the country. 

These include, among many:

  • Newport Fashion Island (Newport Beach, CA)

  • The Gateway (Salt Lake City, UT)

  • The Gardens at El Paso (Palm Desert, CA)

  • Paseo Caribe (San Juan, Puerto Rico)

  • Scottsdale Fashion Square (Scottsdale, AZ)

  • Universal City Walk (Universal City, CA)

  • Santa Monica Place (Santa Monica, CA)

  • Desert Passage at the Aladdin (Las Vegas, NV)

Shelly’s representation of Tenants has included:

  • Sports Club/LA

  • The Container Store

  • Bang & Olufsen

  • Ann Taylor/Ann Taylor Loft

  • Dean & DeLuca

  • Commanders Palace (The Brennan family of Restaurants)