Shelly possesses multiple disciplines including a degree in Architecture and an extensive career as a Retailer. He brought the first La Perla stores to the United States, operating stores on Rodeo Drive and New York City’s Trump Tower and The Plaza Hotel.
He has been a pivotal force in changing the face of retail in downtown New Orleans, leasing and merchandising South Market District, a mixed-use urban area located in Historic Warehouse District of New Orleans. Tenants include:
- Habaneros 
- RYE 51 / Q CLOTHIER 
- Arhaus Furniture 
- Willa Jean (Besh Restaurant Group) 
- Company Burger 
- Magasin 
- Simplee Gourmet 
Shelly is steadfastly attracting a new wave of tenants back to the Historic Canal Street, Downtown New Orleans. Tenants include:
- Flagship True Religion Jeans 
- MAC Cosmetics 
- Vin Carre (Wine Market) 
- The Art of Shaving 
He has consulted, merchandised and leased numerous notable and prestigious properties around the country.
These include, among many:
- Newport Fashion Island (Newport Beach, CA) 
- The Gateway (Salt Lake City, UT) 
- The Gardens at El Paso (Palm Desert, CA) 
- Paseo Caribe (San Juan, Puerto Rico) 
- Scottsdale Fashion Square (Scottsdale, AZ) 
- Universal City Walk (Universal City, CA) 
- Santa Monica Place (Santa Monica, CA) 
- Desert Passage at the Aladdin (Las Vegas, NV) 
Shelly’s representation of Tenants has included:
- Sports Club/LA 
- The Container Store 
- Bang & Olufsen 
- Ann Taylor/Ann Taylor Loft 
- Dean & DeLuca 
- Commanders Palace (The Brennan family of Restaurants) 

